The Challenge
As a digital agency, WeThink Nordic managed multiple client projects simultaneously, each with different requirements and timelines. Resource allocation was a nightmare—designers, developers, and QA were constantly context-switching. Clients had no visibility into progress, and scope creep killed margins on every project.
The Solution
Sinra became their client-facing project hub. They created project templates for recurring client types, gave clients read-only access to release timelines and quality metrics, and implemented strict capacity planning to prevent overallocation. Release-driven planning meant they could commit to delivery dates confidently.
Results
45%
improvement in on-time project delivery
20%
increase in billable utilization (fewer context-switching overhead)
80%
reduction in scope creep through transparent planning
90%
client satisfaction score (up from 68%)
"Sinra helped us stop overcommitting to clients. Our teams know exactly what they can deliver in each cycle, and clients love the transparency. We're actually profitable now."
— Sophie Dumont, Founder & CEO
Timeline: 2 months for initial setup, evolved over 1 year